Diffusion Theory

 Diffusion of Innovations

The Diffusion of Innovations is a theory that explains the speed of how new ideas and technology spread. TikTok is a good example of that theory as it has continued to grow tremendously over the recent years. 

TikTok is a very popular media app that began in September of 2016. It really began to take off around when Covid struck the world and everyone went on lockdown. It gave everyone something to watch or enjoy during the tough times that the world was experiencing. A lot of people started to catch onto Tik Tok around that time because the videos on the platform were getting shared all over the world. TikTok was also a way for people to make the most of the terrible situation that the entire world was going through. Whether it was sharing videos with your friends or family members, TikTok has continued to grow across the entire country. 

TikTok would not have been where it's at if it wasn't for Musical.ly, which started in 2016, but the name was eventually changed to TikTok in August of 2018. The early adopters were those that owned Musical.ly because it wasn't a very popular app at the time. After the app became TikTok it started to take off, but it wasn't until covid hit, when most of the users started to download the app. 

TikTok allows you to post anything, whether it's sports, politics, news, music, photography, school, travel, etc. TikTok became one of the most viewed social media apps, over Instagram, Snapchat, and Twitter because of it's appeal to the younger generation. Over 44% of individuals around the age of 20-39 are actively using TikTok. As well, in 2021 TikTok was the 7th ranked social media app, which was higher than Twitter and Snapchat, and many other social media platforms.